Who is change4life aimed at

At launch, we were pretty pleased to have a helpline. Now we have a website through which more than four million families have registered for support; one of the most-used health apps in the country more than five million downloads and more than 50 million barcode scans ; and a thriving Facebook community as we evolve to a more contextually relevant social-targeting model. While we have continued to learn more about behavioural economics, we have deployed a range of techniques to nudge, chunk, prime, default and otherwise incentivise change.

We have looked to keep pace with technology that our audience has come to expect integration with, such as smartphones, and will look to do more in the realms of voice and other innovations as they enter the market. One such example is a current project in beta with the Open Data Institute and Sport England as part of our physical activity strand.

To encourage more children to meet the recommended 60 minutes of exercise every day, we are looking to open up data sets through the Change4Life activity finder and help families easily find free activities for children. The summer period, when children tend to be more sedentary, has always been a challenge for us to tackle, which was why we looked to partner the hugely powerful Disney brand to inspire and teach kids to get active.

In stark contrast to the public-health campaigns that preceded it, Change4Life was conceived as a positive and supportive voice; an enabler that believed it was good and easy to change. The use of brightly coloured plasticine characters in a yellow world represented everyone and alienated no one. They were devoid of ethnicity, geography or demography, and appealed to both parents and children.

It aims to encourage individuals to address all areas of their lifestyle with regards to safeguarding their future health and well being and that of their children. This approach mirrors the attitude taken by healthy weight loss programmes, like Weight Loss Resources.

By focusing on the lifestyle elements that can be directly related to long-term weight loss , the root causes of weight gain and the problems associated with obesity can be addressed in a sensible way. The key to any successful weight loss campaign is an understanding of good eating and exercise habits. Once people have become familiar with the basics of nutrition then they are armed with the knowledge to make positive decisions with regards to their diet. From the shopping trolley to the dinner table, people make choices every day about the food they eat, the way it is cooked and the amount they consume.

An understanding of the importance that certain foods and ingredients have for general health and well-being can have a big impact on overall health. A few simple changes, such as swapping ready meals for healthy, homemade dinners, or snacking on fruit instead of crisps, can have an enormous impact on health and weight issues. Change4Life has come about as a direct action to tackle the alarming levels of obesity in the UK. This has largely been attributed to poor diet and insufficient exercise.

It is believed that by issuing positive advice and making this a countrywide initiative, there will be something of a chain reaction with people encouraging each other to get involved. Change4Life will be targeting specific groups and associations in an attempt to get the message across. There is much to be said for tackling these issues in a group situation: people benefit from mutual support and encouragement and, in this instance, a positive approach to peer pressure.

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Change4Life aims to help families lead healthier lives by eating well and moving more. Our website uses cookies to improve your user experience. If you continue browsing, we assume that you consent to our use of cookies. More information can be found in our Cookies Policy and Privacy Policy. The app allows people to scan barcodes on food and drink products to see how much sugar, salt and saturated fat each contains.