What is seo writing

One of the easiest ways to drive more traffic and improve search engine rankings is to start with existing content that already performs reasonably well. Then make minor tweaks, such as adding a few more paragraphs of in-depth copy or restructuring header tags to be more clear. Re-optimizing content takes less time to reap greater rewards than from-scratch pages. Create a re-optimization schedule say, every three to six months and adjust your pages accordingly to maintain and enhance SERP share.

Based on various industry studies and several of our own experiments, it takes about days at minimum for content to mature. Prior to those days, your ranking will fluctuate a lot, sometimes appearing on Page 1, other days dropping to Page 2. If after days or so your content ranks highly, it will likely stay there until a competitor writes a better piece of content and outranks yours.

Positive metrics accrue over time, so ensure your commitment to SEO and content marketing is a long-term one. You're subscribed! Look out for a Welcome email from us shortly. Copywriter, content writer. Po-tay-to, po-tah-to? Infographics perform astronomically well on social, advance your branding campaigns and convince audiences that your company is creative, versatile and digitally elegant. Use them as standalone assets or to add more vibrance to blogs, email newsletters and conversion landing pages.

Keep an eye out for a welcome email from us shortly. If you don't see it come through, check your spam folder and mark the mail as "not spam. What is SEO writing? Long-tail terms are more specific and are queried less frequently relative to high-level, generic terms. In other words, the Google page that contains all the results users can click on after a query. For instance, Position 12 would refer to Page 2 of Google, since only 10 listings typically appear on Page 1.

Anchor text: The words or phrases that are hyperlinked, directing traffic to other webpages. Meta description: A short summary of a webpage that appears in SERPs — often characters — that can entice searchers to click a result. Search queries: Words that users type or say into search engines. Search volume: The number of times a term is queried per month. Click-through rate: Percentage of clicks for a SERP result relative to how many times searchers saw that result.

Conversion rate: Percentage of people who complete a desired action a click, a purchase, etc. Organic traffic: The number of users who found your site via a search engine under their own free will and not through paid ads or other sites.

Data that is structured makes it easier for search engines to crawl and index pages. Ranking factors: The general components that search engine algorithms consider when deciding which pages should rank higher than others. Backlink: A hyperlink that directs traffic to another page, either internally or externally. Pageviews: Number of times a page is viewed.

Pageviews per Session: Number of pages viewed in 1 session by each user, before leaving the site entirely. A great example of a minimal, yet sleek and elegant, product page. Know your audience — surveys and your analytics software can help you get a better picture of your typical visitor or client.

Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for.

For example, if you operate a B2B website that targets C-level executives, you might want to create high-level white papers that can be downloaded and saved to read later. If your business targets teens and tweens, you might want to focus on frequent updates with less text and more images and video.

Once you have an idea of who you are targeting and why, you can start to build out an editorial calendar. You have a very short amount of text to make a very big impression. Write headlines that are clear, interesting and make use of rich keywords. In addition to a great headline, also make sure your meta descriptions are interesting and further elaborate on the topic of your article.

Keep in mind that your title and meta description are what show up in the search results, so make them count! Use relevant, keyword rich phrases in your headlines as well as throughout your content to let both your readers and the search engines know what your post is about.

But beware, too many keywords will not only turn off your readers but can result in search engine penalties for keyword stuffing. Use keywords thoughtfully and sparingly, sticking to a more natural feel. In addition to using keywords throughout the body of your post, take advantage blog tags by tagging a few relevant keywords for each post; most general blogs have tagging capabilities already built in. The contents of your post may be great but can be easily lost in an unorganized, inefficient format.

Breaking your content up into smaller paragraphs with headlines makes for an easy read that will keep your readers engaged. The readers visiting your content are also coming in with high intent. Ranking on Google is also a great way to boost your brand awareness and establish yourself as an authoritative figure in your niche. This is what people are typing into the Google search bar. Search volume refers to the number of searches a keyword gets per month.

More on how to find this info in a minute! That means approximately 2, people have searched this term in the past month. To add to your list, let Google help you out. Open a new browser window and start typing your keyword. Choose one or two of your keywords, and check out the volume and keyword difficulty. The sweet spot is finding a keyword that has a high search volume and low difficulty.

These are just aggregated related terms you might not have thought about. Ubersuggest is great for beginners, but the free version limits you to the number of keywords you can search in a hour period, so choose the keywords wisely!

If you want to test out a few other tools before you make a commitment, Wordstream is also a great resource, and it comes with a free trial. However, there are some best practices for you can implement so you can create the best piece of SEO content possible.

Outside of your keyword research tools, Google is going to be your No. Take a look at the results. I like to take notes on all this information and throw it in a document. Typically, I despise outlining articles, but this is an essential step in SEO land. I like to take pieces from each Google element and each top-ranking article and create my own rendition.

I leave little notes to myself where I want to address commonly asked questions, related search terms or specific keywords. To really create the best content, go above and beyond. For instance, I notice none of the top-ranking articles for growing lavender indoors include ways to harvest and use your lavender for oil, baking, tea, etc. It stands for expertise, authoritativeness and trustworthiness.

Keep this in mind as you write. To beef up your SEO article, reach out to an industry expert for an interview. You might also cite credible sources or databases. Adding external links these are the hyperlinks to other websites can also help. You want to avoid keyword stuffing at all costs.

But avoid using it too much, see: keyword stuffing. Above all, always keep the reader in mind. Generally, if you can make them happy, Google will take notice. Remember: SEO writing is more of an art than a science. As you continue to dive into the world of SEO, here are my suggestions:.